Mary’s Nutritionals - Shopping & Checkout Experience Redesign
Overview
Mary’s Nutritionals sought to improve its online shopping and checkout process to reduce cart abandonment and increase conversions.
Mary’s Nutritionals sought to improve its online shopping and checkout process to reduce cart abandonment and increase conversions.
Role
As the UX Designer, I led the redesign, focusing on creating a seamless, user-friendly shopping experience.
As the UX Designer, I led the redesign, focusing on creating a seamless, user-friendly shopping experience.
Process
I conducted user research to identify pain points, designed user flows and wireframes, and developed high-fidelity mockups. I also optimized the mobile experience and ran A/B tests to refine the final design.
I conducted user research to identify pain points, designed user flows and wireframes, and developed high-fidelity mockups. I also optimized the mobile experience and ran A/B tests to refine the final design.
Results
The redesign led to a X% increase in conversion rates and a X% decrease in cart abandonment. User feedback highlighted the improved mobile experience and smoother checkout flow.
The redesign led to a X% increase in conversion rates and a X% decrease in cart abandonment. User feedback highlighted the improved mobile experience and smoother checkout flow.
Dermaquest - E-commerce & Brand Redesign
Overview
Dermaquest sought a comprehensive redesign to refine their branding through an improved e-commerce experience, while enhancing the esthetician journey. The project included educational pages and integration with an intranet, as well as features like chat boxes and sign-up programs.
Dermaquest sought a comprehensive redesign to refine their branding through an improved e-commerce experience, while enhancing the esthetician journey. The project included educational pages and integration with an intranet, as well as features like chat boxes and sign-up programs.
Role
As the lead UX Designer, I was responsible for refining the brand’s online presence, focusing on the e-commerce experience, esthetician educational content, and seamless integration of new features to improve user engagement.
As the lead UX Designer, I was responsible for refining the brand’s online presence, focusing on the e-commerce experience, esthetician educational content, and seamless integration of new features to improve user engagement.
Process
I conducted user research to identify key pain points in both the e-commerce and educational experiences. From there, I developed wireframes, high-fidelity mockups, and an intuitive design system. I integrated chat boxes, sign-up programs, and an intranet to provide ongoing education for estheticians and enhance their journey with the brand.
I conducted user research to identify key pain points in both the e-commerce and educational experiences. From there, I developed wireframes, high-fidelity mockups, and an intuitive design system. I integrated chat boxes, sign-up programs, and an intranet to provide ongoing education for estheticians and enhance their journey with the brand.
Results
The redesign led to improved user engagement and feedback, particularly around the new educational content. It streamlined the shopping experience and provided estheticians with better resources, enhancing their professional development and connection with the brand.
The redesign led to improved user engagement and feedback, particularly around the new educational content. It streamlined the shopping experience and provided estheticians with better resources, enhancing their professional development and connection with the brand.
